Six years on from the launch of the first Google glasses, Google has announced the introduction of Google Glass 2 Enterprise Edition, glasses incorporating a wraparound camera and AR and designed to help workers by providing instant hands-free access to key information.
Following on from the original introduction of Google’s ‘Glass’, followed by the last Enterprise Edition back in 2017 which suffered from poor take-up due to an apparent lack of applications, Glass 2 Enterprise Edition is an upgraded version with a clearer target market, and a marketplace more educated to its benefits.
Google’s shorthand definition of its target market for Google 2 is those working in manufacturing, field service and healthcare, primarily because it has development experience, success stories, and easy to transmit benefits in these areas. For example, Google has worked with several partners in the marketplace to develop Glass 2 and to help hone the glasses and give them maximum value in Enterprise settings in the target markets and beyond. For example, Google has worked with partners including AGCO, Deutsche Post DHL Group, Sutter Health, and H.B. Fuller.
What and How?
Glass 2 is essentially a hands-free, wearable device for “smarter and faster” hands-on work that provides the information that an employee needs in the periphery of their line of sight. This means that workers, all of whom have limited time and resources, only one pair of hands, and need to be in one particular place to complete their work can get immediate, safe access to expert advice around the world.
In this way, Google Glass can:
The upgrades in Glass 2 compared to the last Enterprise Edition include:
The price tag for Glass 2 is reported to be $999.
Google’s Glass products have suffered criticism in the past over concerns about privacy, functionality and safety e.g. possibly reducing peripheral vision while driving.
What Does This Mean For Your Business?
Wearables and AR are both finding many value-adding real-world applications in multiple industries, and with Google’s Glass 2 being a combination of the two it has the huge potential that it always had, but this time with some technical improvements, a clearer marketing focus, and some real business world success stories to help back it up and provide the social proof and ROI information that businesses may be looking for. The high price tag could, therefore, be offset by the potential efficiency savings, and added employee and customer benefits that could result from enterprise adoption of Glass 2.